What does a brand sound like
when it has no words?

When a brand loses its language, space becomes its only voice.

當品牌失去語言,空間就是它唯一的聲音。

Translating brand into space is the core of what ON Design Lab does. We believe design does not begin with style — it begins with what the brand actually believes. The first thing a space should do is let whoever walks in feel the attitude of the brand: before they see a single product, before a single word appears.

This process is not decoration. It is translation — turning brand language into light, material, circulation and proportion. Every decision has to carry a logic, and every logic has to lead back to the brand.

品牌翻譯成空間。每一個材質決定、每一條動線、每一組比例,都是一句話——身體先於頭腦讀懂的那種語言。這是我們唯一需要的設計綱要。

Mo Tsai
Mo Tsai 蔡曜牟
Founder & Creative Director

Mo works in three roles at once: designing spaces, running a brand, and thinking from the owner's seat as an investor. Since 2019 he has been closely involved in operating de nuit as a shareholder — an experience that convinced him design is not a service provided to a brand. It is part of it.

Mo 同時做三件事:設計空間、經營品牌、以投資人的角度站在業主的位置思考。2019 年起深度參與 de nuit 的品牌經營並持有股份,這段經歷讓他確信:設計不是服務,是品牌的一部分。

David C. Chen
David C. Chen 陳紀中
Co-Founder & Design Director

David's background spans architecture, retail branding and visual merchandising. He has worked at Zaha Hadid Architects, served as Design Manager for CHANEL Asia Pacific and General Manager of the brand image centre at URBAN REVIVO, and is currently a visiting professor at SCAD, Savannah College of Art and Design.

David 的背景橫跨建築、零售品牌與視覺陳列。曾任職於扎哈哈迪德建築師事務所、CHANEL 亞太區設計經理、URBAN REVIVO 品牌形象中心總經理,現兼任美國 SCAD 薩凡納藝術大學客座教授。

Dean Hsieh
Dean Hsieh 謝景年
Co-Founder & Director of Operations

Dean leads full-cycle project management for commercial and medical spaces. His background covers both financial planning and founding brands of his own, which keeps every design decision anchored to a business case that holds.

Dean 負責商業與醫療空間的全流程工程管理。他的背景同時涵蓋財務規劃與品牌創業,確保每個設計決定都能被商業邏輯支撐。

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